And the company is pushing more into advertising as well, placing ads on new tabs that are opened in the Firefox browser. It has also launched two similar VPN-style products that people can subscribe to. The company owns read-it-later service Pocket, which includes a paid premium subscription service. However, Mozilla and Firefox acknowledge that for its long-term future it needs to diversify the ways it makes money. Mozilla’s financial declarations from 2020 said that despite the layoffs it is in a healthy place, and it expects its financial results for 2021 to show revenue growth. Deckelmann says Mozilla doesn’t reveal details about arrangements with its partners and declined to say whether negotiations with Google are ongoing. But there’s no guarantee Google will renew at the same level. The company’s own figures show its monthly active users have stayed stable at around 215 million. Stats show Firefox’s market share has dropped around 1 percent over the course of this agreement. The Google-Mozilla deal was last renewed in 2020 and is expected to expire in 2023. All that has left industry analysts and former employees concerned about Firefox’s future. A spate of privacy-focused browsers now compete on its turf, while new-feature misfires have threatened to alienate its base. Next year, its lucrative search deal with Google-responsible for the vast majority of its revenue-is set to expire. But its market share decline was accompanied by two rounds of layoffs at Mozilla during 2020. In the two decades since Firefox launched from the shadows of Netscape, it has been key to shaping the web’s privacy and security, with staff pushing for more openness online and better standards. “In the last couple years, what we've seen is actually a pretty substantial flattening,” Deckelmann adds. Mozilla’s own statistics show a drop of around 30 million monthly active users from the start of 2019 to the start of 2022. “Looking back five years and looking at our market share and our own numbers that we publish, there's no denying the decline,” says Selena Deckelmann, senior vice president of Firefox. Almost 15 years later, things aren’t so rosy.Īcross all devices, the browser has slid to less than 4 percent of the market-on mobile it’s a measly half a percent. “Our market share in the regions above has been growing like crazy,” Ken Kovash, Mozilla’s president at the time, wrote in a blog post. In Indonesia, Macedonia, and Slovenia, more than half of everyone going online was using Firefox. Twenty percent of the 1.5 billion people online were using Mozilla’s browser to navigate the web. At the end of 2008, Firefox was flying high.
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